You have a brand. China has 1.1 billion internet users. Closing that gap is not a translation job.
The Chinese internet runs on its own stack. Different platforms, different search engines, different infrastructure, different content density, different buyer signals. We have been working inside it for twenty years.
Five surfaces. One Chinese internet.
A landing in China is five different jobs running at once. Each surface has its own logic, its own tempo, and its own tax for getting it wrong.
-
Brand that reads as quality to a Chinese audience
Trust signals up front. Certifications, partner logos, third-party validation. What looks cluttered in the West reads as serious in China.
Density signals quality -
Channels Chinese consumers actually use
WeChat for trust. RedNote for the shortlist. Douyin for discovery. Weibo for reach. Each one needs its own format and its own team.
Four stacks, not one -
Web infrastructure built behind the Firewall
ICP-licensed hosting on Aliyun, Tencent or Huawei. A site Baidu can index. Mobile-first by force, not by trend.
95%+ mobile traffic -
Search visibility in the engines Chinese buyers use
Baidu still owns over half the search market. Google sits under three percent. Under-35s are skipping search entirely for AI: DeepSeek, Doubao, Kimi, Yuanbao.
Baidu > 50% · Google < 3% -
Commerce where the buying actually happens
Tmall, JD, Douyin Shop, RED, plus social commerce on WeChat. eCommerce and social are the same surface, not separate funnels.
Social = commerce
Pick the whole stack, or pick the piece.
Five independent teams cover the inbound stack end to end. Hire one. Hire two. Hire all five. They share a spine.
The full-service operator BearingBridge
Twenty years on the ground. Branding, eCommerce, distribution. One accountable team.
Visit
The social media specialist TheRedScroll
WeChat, Douyin, RedNote, Weibo, plus 14 more. Fixed scope, fixed price, two-week onboarding.
Visit
The web infrastructure specialist ChinaWebFoundry
ICP-licensed hosting, Baidu SEO, mobile-first UX, GEO for Chinese AI engines.
Visit
The distributor and TP database BeyondCompass
A private database of vetted China distributors, Tmall TPs, and Douyin partners.
Visit.png)
The content production engine for China HubStudio
Production for Chinese audiences at the volume RedNote, Douyin and WeChat demand.
VisitSix typical openings.
Most projects start as one sentence. Pick the one closest to yours.
I just need a Chinese website that actually works.
I need to be on RedNote and Douyin in 90 days.
I need everything: brand, channels, eCommerce, KOLs.
We need a distributor in China asap.
Our content does not resonate with Chinese audiences.
I am not sure where to start.
Great product. Great price. Great factory. No pipeline overseas.
Every Chinese B2B and services company going overseas hits the same wall. The brand was built for Chinese buyers. The website reads as cluttered to Western eyes. The LinkedIn page is empty. And nobody is answering the inquiry from Berlin at 10am local time. B2B and services are where we focus, and we have been building the other side of that bridge for twenty years.
Six fronts. One overseas pipeline.
A landing overseas is six different jobs running at once. Each surface has its own logic, its own tempo, and its own tax for getting it wrong.
-
A brand Western buyers recognise
Not translated from China. Names that work, claims that do not read off, a visual identity that lands in Frankfurt and Chicago without an asterisk.
Built, not translated -
Presence on LinkedIn
Western B2B opens LinkedIn before the call. Empty page, no call. Buyers trust companies more when executives post.
82% trust execs who post -
A website built for Western eyes
Clean. Spacious. One action per page. Hosted outside China. Fast: three seconds costs you over half your visitors.
3s load = -50% visitors -
Search visibility in Western engines
Google rankings, plus citations in ChatGPT, Perplexity and Gemini. Competitors already own the answers.
Google + ChatGPT + AI -
Page-one search ads
Google Ads while SEO compounds. Western landing pages, not translated ones. Right keywords, right geography.
Page one, day one -
Sales reps in the right time zone
A buyer in Germany writes at 10am Berlin. Shenzhen is asleep. By morning, three competitors already replied.
First reply wins
Pick the tier. Add the next one when the project asks.
Built for Chinese B2B and services companies going overseas. Three tiers that stack on each other. Each tier includes everything below.
Brand + LinkedIn + website
The minimum to look credible to a Western B2B buyer. For services companies going overseas for the first time.
- Brand strategy for Western buyers
- LinkedIn page and exec posting
- Western-facing website
Starter + SEO/GEO + Google Ads
Presence and traffic. B2B buyers find you on Google, on ChatGPT, and through paid search.
- Everything in Starter
- SEO and GEO for Western AI engines
- Google Ads from day one
Growth + the external sales force
Every inbound lead qualified, called, and handed to your team ready to close.
- Everything in Growth
- Named in-market reps
- US, UK, DE, FR coverage
Seven typical openings.
Most outbound projects start as one sentence. Pick the one closest to yours.
We have a trade show in Germany in three months and nothing online that looks credible.
We have presence but no inbound.
We have inbound. Nobody in Europe to handle it.
Our LinkedIn is empty and our execs do not post.
Our pitch sounds translated.
Western buyers cannot find us on Google or in ChatGPT.
We are not sure where to start.
Rankings compound. Relationships compound. Authority compounds.
Every month without Western presence is deals lost to competitors who got there first. Every quarter without pipeline is budget burned on trade shows, translators, and cold outreach going nowhere. Every year you wait, the cost of catching up doubles. The Chinese companies winning overseas right now started two years ago.
A production engine the agencies share. Both flows.
Every engagement on this page, inbound or outbound, plugs into HubStudio's content production engine. That is what keeps content cost competitive at the volumes both sides demand: three to five RedNote posts a week and daily Douyin video on the China side; weekly LinkedIn drops, monthly campaign refreshes and asset libraries on the overseas side. Without an AI-native content engine behind it, the math does not work, in either direction.
Visit HubStudio