15 years on the ground · Shanghai · Hong Kong · Paris
We help brands Enter China, Grow in China, and Learn China.
We consult, and we run what we recommend. No templates. No recycled decks. Just the work.
thechinapath.com
Live · Jun 2026 Platforms Tmall · JD · Douyin · RED · WeChat
On the ground Shanghai · Shenzhen · Hong Kong · Paris
Track record
Fifteen years inside China's commerce ecosystem.
We know what works because we have done it. We know what fails because we have seen it. Through Tmall launches, Douyin storms, ICP rewrites, every algorithm shift in between.
Three lanes. One team.
End to end.
From the first market study to the next live-stream campaign on Douyin. Pick the lane that fits your moment, or run all three.
Enter China
The roadmap, the build, and the doors that open the market.
- Market Entry Consulting. The roadmap to enter China, from positioning to platform choice to budget.
- Branding & Localisation. Chinese name, visual identity, packaging and tone of voice adapted for the local market.
- Cross-Border eCommerce Setup. Tmall Global, JD Worldwide and Douyin store opening, no Chinese entity required.
- Distribution. Sourcing, vetting and contracting the right distributors for offline and wholesale channels.
Grow in China
Daily operations on every channel that moves the needle.
- Cross-Border eCommerce Operations. Daily store management, customer service, promotions and campaigns on Tmall, JD and Douyin.
- Social Commerce. Xiaohongshu, Douyin and WeChat content, KOL and live-streaming to drive sales.
- Media. Paid media planning and buying across Chinese platforms, performance and brand.
- Website. Chinese website design, build and hosting inside the Great Firewall, with ICP filing.
- PR and Press Relations. Chinese media outreach, press releases and crisis communications.
- Offline Events and Exhibitions. Trade shows, pop-ups, brand activations and retail events on the ground.
Learn China
Trainings, expeditions, and research that build real fluency.
- Masterclass. Half-day and full-day training sessions on China platforms, consumers and trends, in your office or ours.
- Learning Expeditions. Multi-day immersive trips to Shanghai and Shenzhen for executive teams.
- Insights. Market reports, consumer research and trend briefings on demand.
How we operate
China moves fast. Platforms change every quarter. Consumers change every week.
We consult, and we run what we recommend.
No templates. No recycled decks. Just the work.
Ready when you are Enter, grow, learn China.